My Story

Salaams,

Thank you so much for checking out my small business. My name is Sanaam Memon and I started this brand in my college dorm room back in 2018. The goal was clear and simple.

I wanted to provide an provide an outlet for muslims all over the world where they can wear high quality jewellery that represents what they believe in while giving back to our community. 

I wanted to be able to wear jewelry that expressed who I was or what I believe in. It seemed that every jeweller I went to, it would be the same old rope chain with cross pendant and you know your boy ain't wearing that. So after reaching out to dozens of manufactures, sleepless nights and reviewing several design samples, we finally launched 'JustDuaIt' in January 2018 and haven't looked back since.

Although I wasn't finished just yet. See growing up my family wasn't very wealthy. My parents moved to Canada from Pakistan when I was just a baby and my dad would roam the streets of Toronto looking for a way to put food on the table. Eventually we settled down in a small town called Chatham, Ontario.

Now during this time my mom would continuously give charity to people who were even more less fortunate and funny enough that would upset me as a kid. I would always complain saying stuff like "Why are do we keep giving our money away to them, when you can't even buy me this game" It was always something I wanted, but hey I was a kid, leave me alone lol.

My mom would ALWAYS preach how important it is to give back to the less fortunate and that every time you give a $1 with the right intention, Allah will give you it back 10 x in one way or another. Fast forward 20 years later, I am now able to take care of my parents and all the dots started connecting. Alhumdullilah.

This is the main reason I decided to donate a portion of every sale to those less fortunate. Over the past few years we have been able to build a few water wells, feed over 100 orphans and my biggest accomplishment which still doesn't feel real is build a Masjid in Benin, Africa. You can find out more pictures, videos and details about our Masjid build by clicking here.

As we continue to grow and try to make a change in the world I want to thank you for your reading my story. May Allah Accept all our efforts and continue to bless us with a happy and healthy life. Ameen.

- Sanaam Memon

Founder, Just Dua It